We at Interactive Imagineering working for multiple clients in Vancouver, Burnaby and Surrey have gathered extensive experience in Digital Marketing for Small and Medium businesses. We have found that competition across all business is becoming more and more fierce.
This is one of the reasons, planning and developing a digital branding and sale strategies has become crucial in running and managing a business. There are various studies that are carried out by Government Agencies and labor staticus around 45- 50% of small business does not last for more than 4 years.
Small and Medium business that are not using Digital Marketing strategy or plan needs to understand the important role that it plays in growing your business.
Our team at Interactive Imagineering digital marketing have some useful tips for planning your digital marketing strategy.
STEP – 1
IDENTIFY AND CREATE YOUR CUSTOMER PROFILE OR AUDIENCE.
For this stage, you have to identify who is your targeted customer, what do they need and How will you engage with them and sell your product and services.
Creating the right content is a very important part of website development and digital marketing. Your content can make or break your digital strategy. High quality and relevant content boost your business revenue and your page ranking.
DESIGNING YOUR BRAND AND WEBSITE
Once you are ready with your brand identity, which means your logo and business tag line then moving to the next stage of the website is easy. While designing your logo and business tag line, make sure that they both speak about your product and services. It should also reflect your business and your personality with the right choice for color and font.
Since your brand identity is created with color and font, it is time to start with your website design and development. Your website should be user-friendly with consistency in the color theme of your brand.
Navigation should be easy to navigate your website with all detailed product and services. The should be proper communication tools and CTA where your potential customer can communicate with you.
MAINTENANCE & OPTIMIZATION
Your website is like a plant. As plants always require new feed, the same as your website requires new content that needs to be added. Make sure that the new content that is added is relevant to your product and services. You should also take care of any update or upgrade in technology.
Monitoring website data plays a crucial role in digital marketing and brand building strategies. You should hire a professional digital agency like interactive Imagineering for your website development and planning your digital strategy.